Europe, souvenirs have strong cultural elements
and even a refrigerator sticker can be delicately made and worthy of being added to your personal collection,” said Zhou.
The success of creative products released by the Palace Museum in Beij
ing and Shanghai Disney Resort has set a good standard for local souvenirs, experts said.
Since 2015, users of the Palace Museum’s official app have received photos and info
rmation of one collection every day, bringing the collections and their fans closer.
As many as 480 styles of phone cases are created by the design tea
m of the Forbidden City. “We designed headphones with beads, and our foll
owers said this design let them feel like the emperor when making calls,” Shan Jixiang, former curator of the P
alace Museum who retired earlier in April, was quoted as saying by the Xinhua News Agency.
By the end of 2017, the Palace Museum released more than 10,000 products. It gen
erated 1.5 billion yuan ($223.8 million) in revenue from its creative products in 2017 alone.