meizi Industrial Co in Guangdong province, said people in lower-tier cities have huge consumption power.

In 2016, the company’s oral care brand Saky reached customers in lower-tier cities for the first time. Mor

eover, the quality of oral care products in this market varies, so there is huge potential.

In addition to traditional sales channels such as supermarkets and stores, Saky was introduced to co

nsumers in lower-tier cities by livestreaming hosts on social media platforms. The hosts used en

tertaining methods to introduce oral care products and educate consumers about the correct way to use them.

“On Kuaishou, the host placed some sesame powder on a piece of c

orn, showing that Saky’s electric toothbrush could easily wash it away,” he said. “The host

also held a Saky electric toothbrush against a balloon (which did not burst) to demonstrate that its power could not damage teeth.”

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