thanks to measures to stimulate innovation, optimize the business environmen
t and public services, and to strengthen opening-up and cooperation in the digital sector.
“China’s high-tech industries, represented by new technologies, new industr
ies, and new products, have maintained rapid growth in recent months,” she said.
According to the commission, output in the high-tech manufacturing sector rose 8.7 percent ye
ar-on-year from January to April, 2.5 percentage points higher than that of industrial output. High-tech ma
nufacturing output was responsible for 13.6 percent of industrial output, 1 percentage point higher year-on-year.
Output of the electronics and communication equipment manufact
uring sector, pharmaceutical manufacturing and aerospace and equipment manufacturing wer
unt for about 20 percent of the total, but they have quadrupled in the past two years.
“If you can prove to small-town youths that the products are useful, they are willing to pay,” Lan said. “Some inno
vative Saky products have also seen rapid growth in lower-tier markets, including one that removes stains from teeth.”
Chen, from Roland Berger, said that while small-town youths are narrowing the gap with their count
erparts in bigger cities in many ways, they still have many distinct demands. If companies want to win t
hem over, it is important for them to have a deep understanding of lower-tier markets and to draw up strategies acc
ordingly, whether in building brand awareness, or providing specialized products and distribution channels.
For example, while helping a jewelry company to access lower-tier markets, he found tha
t jade inlaid with gold is very popular, although it is considered unfashionable by consumers in large cities.